Murder Must Advertise

My introduction to Dorothy L. Sayers' aristocratic amateur detective, Lord Peter Wimsey, was via the 1972-75 TV series broadcast in the U.S. on Masterpiece Theatre. Set in the 1920s and early 1930s, the series featured adaptations of five Sayers novels. Each mystery comprised four or five episodes and starred Ian Carmichael as the title character. The highlight of the series was The Nine Tailors (1974), which we reviewed on this blog previously. Today's review covers the third adaptation, Murder Must Advertise (1973), which is a faithful version of Sayers' 1933 novel.

Before apparently falling to his death, an employee at Pym Publicity, Ltd., an advertising agency, pens a vague note about suspicious activities taking place at the firm. The owner hires Lord Peter to conduct an inquiry, which he facilitates by hiring the amateur detective--under a false identity--as the new copywriter. It doesn't take long for Lord Peter to discover that his murder investigation is linked to a large-scale dope distribution case being worked by his brother-in-law, Scotland Yard Chief Inspector Parker.

Ian Carmichael as Lord Peter Wimsey.

Murder Must Advertise differs from Carmichael's other four Lord Peter Wimsey mysteries. First, Lord Peter's faithful butler Bunter (played three times by Glyn Houston) is missing from the plot. That's a shame since the pragmatic Bunter provided the perfect counterpart to the more intellectual Wimsey. However, Bunter is only mentioned briefly in Sayers' novel, so his absence is a result of remaining faithful to the book. In his stead, Inspector Parker has more scenes with Lord Peter.

Secondly, Murder Must Advertise is not a standard whodunit; it's more of a "how did they do it." There are only a few viable suspects, so it's not hard to guess the culprit. However, the method of the murder is quite clever--as is the criminals' elaborate scheme for distributing cocaine to the upper class.

By the time he starred as Lord Peter, veteran actor Ian Carmichael was 53. That made him at least a decade older than Sayers' detective. The age difference is not a factor in the other adaptations, but it is noticeable in Murder Must Advertise. Part of the plot hinges on the attraction that a young socialite has for Wimsey's "bad boy" alter-ego. As good as Carmichael is, he can't quite pull that off.

Veteran actor Peter Bowles.

The supporting cast includes some familiar faces to fans of British television. One of the Pym employees is played by Christopher Timothy, who charmed audiences for years as veterinarian James Herriot in All Creatures Great and Small. There's also Peter Bowles, best known in the U.S. for the quirky series The Irish R.M., who is convincing as a retired major eager to exploit drug addiction for profit.

Murder Must Advertise is not as strong as the other four Lord Peter Wimsey adaptations--but don't let that discourage you from watching it. It's still first-rate television and Carmichael makes it grand fun. Some of the best scenes are of Lord Peter writing his first commercial jingles and introducing himself to the staff. He states that his name is Death Bredon--making a point to note that while most people pronounce that name as "Deeth," he prefers to use "Death" (as in rhyming with "breath").

A Month of Mysteries: Murder Comes Ringing in "The Nine Tailors"

The quaint English town of Fenchurch St. Paul hardly seems like the proper place for two connected crimes—involving the theft of an emerald necklace and a mutilated corpse—committed over a decade apart. But then, there are many surprises awaiting mystery fans in the BBC’s 1974 adaptation of Dorothy L. Sayers’ The Nine Tailors.

Sayers wrote eleven novels and several short stories between 1923 and 1939 featuring Lord Peter Wimsey, a well-to-do amateur detective, assisted in sleuthing by his butler Bunter. Peter Haddon played Wimsey in the now-obscure 1935 British film The Silent Passenger and Robert Montgomery was the aristocratic detective in 1940’s Haunted Honeymoon (which Sayers refused to see). Edward Petherbridge played a married Wimsey in three limited-run television series in the late 1980s. But the most famous of all Wimsey interpreters is Ian Carmichael, who starred in The Nine Tailors and four other BBC Wimsey mysteries that played stateside on Masterpiece Theater: Clouds of Witness (1972); The Unpleasantness at the Bellona Club (1973); Murder Must Advertise (1973); and The Five Red Herrings (1975). All five adaptations are first-rate television, but my favorite is The Nine Tailors.

The first of the four 50-minute episodes is an extended prologue set on the eve of World War I that finds Lord Peter subbing for his brother, the Duke of Denver, at the Thorpe family wedding in Fenchurch St. Paul. That night, an emerald necklace worth over 60,000 pounds is stolen from Mrs. Wilbraham, a wedding guest. The culprits, the Thorpe’s butler and a professional jewel theft, are captured quickly—but the necklace is never found. Learning that the insurance policy has lapsed, Mr. Thorpe reimburses Mrs. Wilbraham for the cost of the necklace, an honorable act that brings near-financial ruin on the family.

Over a decade later, Lord Peter and Bunter get stranded in the countryside when their auto slides off an icy road while en route to a Wimsey family New Year’s gathering. The nearest town turns out to be Fenchurch St. Paul, whose residents are coping with an influenza outbreak. Lord Peter and Bunter spend the night at the home of the local vicar, who now lacks enough healthy men to set a new record by ringing the church bells for nine hours. Lord Peter professes some knowledge of bell ringing and steps in to assist. When he and Bunter depart the following day, they learn that Mrs. Thorpe (the bride from the earlier wedding) has died from the flu. When her husband also dies a few months later, an unidentified man’s corpse is discovered in Mrs. Thorpe’s grave…the face has been mutilated and the hands removed. Needless to say, that brings Lord Peter back to Fenchurch St. Paul for his third and final visit.

The unraveling of the multiple mysteries in The Nine Tailors keeps the series engrossing from start to finish. Some Sayers enthusiasts argue that one of the twists is revealed in the prologue. While that’s true, it doesn’t detract from the main questions: Where is the emerald necklace? Who killed the victim, why, and how? It’s the “how”—revealed in the final ten minutes of the series—that make The Nine Tailors both memorable and satisfying.

Carmichael sparkles as Lord Peter, capturing both his upper crust manner and his genuine concern for others. If there’s a quibble with The Nine Tailors, it’s that Glyn Houston, as Bunter, has less to do than in other adaptations in the series. On the bright side, the prologue includes a couple of rewarding scenes between Major Wimsey and Sergeant Bunter during the war. Plus, it also explains how Bunter came to work for Lord Peter.

The BBC produced some of its finest productions in the 1970s, to include Upstairs, Downstairs, The Pallisers, Poldark, and I, Claudius. All of these series exhibited first-rate production values and impeccable casts (including many London stage veterans). The Lord Peter Wimsey series is another fine representative of the BBC’s “Golden Era.” So, brew yourself a cup of stout tea (with sugar and milk), grab some biscuits (cookies for us Yanks), and cozy up for a classic Lord Peter Wimsey mystery. (By the way, the title has nothing to do with tailors!)